Charges typically come from two sources: impressions and clicks. An impression is when your ad pops up or is shown on a website. A click is when someone clicks or taps on your ad and visits your website. Depending on your ad type, you'll be charged differently.

Pro tip: There is no additional fee for adding a conversion tag to your ads! A conversion tag is a piece of code that you can add to your site whenever you want to track a specific customer action, such as making a purchase, booking an appointment, or signing up for an event. The tag in the ad is linked to a tag on your web page, so you can easily understand the return on your investment, and where your conversions are coming from. Our ad optimization team can talk to you about how to put conversion tags in place.
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