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What is a conversion and how can you track it?
What is a conversion and how can you track it?
Humming avatar
Written by Humming
Updated over 10 months ago

When someone clicks on your ad and gets transported to your website, you may be interested in knowing what they do once they are there. Do they make a purchase, or sign up to receive more information? This is called a conversion because they were converted from an ad viewer to a customer. We can track conversions using a conversion tag, which allows us to see how many people took a specific action on your site. This is helpful for knowing whether your advertising is effective.

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