When someone clicks on your ad and gets transported to your website, you may be interested in knowing what they do once they are there. Do they make a purchase, or sign up to receive more information? This is called a conversion because they were converted from an ad viewer to a customer. We can track conversions using a conversion tag, which allows us to see how many people took a specific action on your site. This is helpful for knowing whether your advertising is effective. Let us know if tracking conversions is something you are interested in and we will step you through setting up a conversion tag on your website.