Audience targeting is key to making sure the people who are most likely to respond to your ads are the ones who see it. Age, gender, income level and educational level are some basic demographic categories that are often used. You can target audiences based on their interests and habits (i.e., “bargain-hunters”, “pet-lovers”, or “politically liberal”), on things they have been searching for (“luggage”, “Financial services”) and on more detailed demographic targeting (e.g., “recent college graduates”, “home owner”, “teacher”). If you know that your business, service, or product is more likely to appeal to people within specific categories, then targeting is usually a good idea. If you’re not sure, then it’s better to not apply targeting, until you have some reason to believe you should. In many cases, adding targeting increases the cost of your ads because you have to pay to have access to the targeted audience. Different data providers have access to different targeting groups.
Below is a list of some example audience categories. You can type any of these terms into the audience targeting box and we'll know what you mean. If the terms are too broad, (e.g., In-market "Art & Crafts Supplies" when you want to reach people who buy knitting supplies) you can indicate more detailed targeting as well. We'll do our best to find the audiences you're looking for.
In-market (What they’re actively researching or planning)
Apparel & Accessories
Activewear, Backpacks, Costumes, Eyewear, Formal Wear, Handbags, Hats, Jewelry & Watches, Lingerie, Luggage, Men’s Apparel, Outerwear, Pants, Shirts & Tops, Shoes, Socks,Swimwear, Underwear, Wallets, Briefcases & Leather Goods, Women's Apparel
Arts & Crafts Supplies
Autos & Vehicles
Auto Parts & Accessories, Auto Repair & Maintenance, Motor Vehicles, Vehicles (Other), Bicycles & Accessories, Boats & Watercraft, Campers & RVs, Commercial Vehicles
Baby & Children's Products
Baby & Children's Apparel, Child Car Seats, Childcare & Education, Diapers & Baby Hygiene Products, Infant & Toddler Feeding, Strollers & Baby CarriagesToys & Games
Beauty Products & Services
Bath & Body Products, Face Care Products, Hair Care Products, Makeup & Cosmetics, Perfumes & Fragrances, Spas & Beauty Services, Tanning & Sun Care Products
Business & Industrial Products
Food Service Equipment, Material Handling Equipment, Signage, Work Safety Protective Gear
Business Services
Advertising & Marketing Services, Business Financial Services, Business Printing & Document Services, Business Technology, Corporate Event Planning, Office Supplies, Payment Processing & Merchant Services, Payroll Services, Physical Security & Access Control, Staffing & Recruitment Services
Computers & Peripherals
Computer Accessories & Components, Computers, Printers, Scanners & Faxes
Consumer Electronics
Audio, Batteries, Camcorders, Cameras, Game Consoles, Home Theater Systems, Mobile Phone Accessories, Mobile Phones, Power Adapters & Chargers, Televisions
Dating Services
Education
Foreign Language Study, Post-Secondary Education, Primary & Secondary Schools (K-12), Study Abroad Programs, Test Preparation & Tutoring
Employment
Accounting & Finance Jobs, Career Consulting Services, Clerical & Administrative Jobs, Education Jobs, Executive & Management Jobs, Government & Public Sector Jobs, Health & Medical Jobs, IT & Technical Jobs, Internships, Legal Jobs, Resumes & Portfolios, Retail Jobs, Sales & Marketing Jobs, Temporary & Seasonal Jobs
Event Tickets
Concert & Music Festival Ticket, Performing Arts Tickets, Sports Tickets
Financial Services
Banking Services, Credit & Lending, Financial Planning, Financial Planning, Insurance, Investment Services, Tax Services
Food
Baked Goods, Candy & ChocolateCondiments & Sauces, Cooking & Baking Ingredients
Gifts & Occasions
Flowers, Gift Baskets, Holiday & Seasonal Items, Party Supplies & Planning, Personalized Gifts, Photo & Video Services, Wedding Planning
Home & Garden
Cookware & Bakeware, Home & Garden Services, Home Appliances, Home Decor, Home Furnishings, Home Improvement, Home Security, Household Supplies, Kitchen Tools & Utensils, Outdoor Items, Pet Supplies, Tableware
Media
Audio Streaming Subscription Services, Books, DVDs & Videos, Video Games, Video Streaming Subscription Services
Musical Instruments & Accessories
Political Causes (US Elections)
Political Contributions (Left-Leaning US Candidates & Causes), Political Contributions (Right-Leaning US Candidates & Causes), Political Volunteering (Left-Leaning US Candidates & Causes), Political Volunteering (Right-Leaning US Candidates & Causes)
Real Estate
Commercial Properties, Moving & Relocation, Residential Properties
Software
Antivirus & Security Software, Audio & Music Software, Business & Productivity Software, Design Software, Tax & Accounting Software, Video Software
Sports & Fitness
Fitness Products & Services, Outdoor Recreational Equipment, Sporting Goods
Telecom
Cable & Satellite TV Providers, Internet Service Providers, Mobile Phone Service Providers
Travel
Air Travel, Bus & Rail Travel, Car Rental, Cruises, Hotels & Accommodations, Sightseeing Tours & Tourist Attractions, Trips by Destination, Vacation Packages
Affinity categories (What their interests and habits are)
Banking & Finance
Avid Investors
Beauty & Wellness
Beauty Mavens, Frequently Visits Salons
Food & Dining
Coffee Shop Regulars, Cooking Enthusiasts, Fast Food Cravers, Foodies, Frequently Dines Out
Home & Garden
Do-It-Yourselfers, Home Decor Enthusiasts
Lifestyles & Hobbies
Art & Theater Aficionados, Business Professionals, Family-Focused, Fashionistas, Frequently Attends Live Events, Green Living Enthusiasts, Nightlife Enthusiasts, Outdoor Enthusiasts, Pet Lovers, Cat Lovers, Dog Lovers, Shutterbugs, Thrill Seekers
Media & Entertainment
Book Lovers, Comics & Animation Fans, Gamers, Light TV Viewers, Movie Lovers, Music Lovers, TV Lovers
News & Politics
Avid News Readers
Shoppers
Bargain Hunters, Luxury Shoppers, Shopaholics, Shoppers by Store Type, Value Shoppers
Sports & Fitness
Health & Fitness Buffs, Sports Fans
Technology
Mobile Enthusiasts, Social Media Enthusiasts, Technophiles
Travel
Business Travelers, Travel Buffs
Vehicles & Transportation
Auto Enthusiasts, Transportation Modes
Detailed Demographic Targeting (Who they are)
Education
Current College Students, Highest Level of Educational Attainment
Employment
Company Size, Industry/Occupations
Homeownership Status
Homeowners, Renters
Marital Status
In a Relationship, Married, Single
Parental Status
Parents