Let’s get you started on your display campaign by looking at some best practices.

Display ads can come in many different shapes and sizes, however there are a handful of best performers across the board and your campaign should consist of a few of those best performing sizes. Those are listed in our help center - just search “display ads”. For the ads themselves, make sure you don’t have too much text, conveying your idea with as few words as possible. Add your logo if you have one, and provide a clear call to action for the user like “discover more” or “sign up now”. Last but not least, an easy to read font, and enticing imagery will go far in reaching your goal.