Overview.
How do ads run on all those billboards and public displays? Creative can be a little tricky for Digital Out-of-Home. In this piece, we dive in helping any advertiser shape the best creative.
What Works Best?
Take into account a few factors that differentiate DOOH versus a streaming or display campaign. Consider color and dwell time - the amount of time a person in real life will be looking at your ad. If it's a busy road way versus being stuck in traffic, it's important to adjust the creative for how long a person may see an ad.
What file format is best?
JPEG works best, not a PNG
PSD files and your brand fonts
What are standard resolution sizes?
9:16 – 1080x1920
4:3 – 1280x960
16:9 – 1920x1080
Poster – 840x400
Bulletin – 1400x400
Don't have these handy? We'll help automatically resize these. These will typically take five business days to format and distribute, so please plan each campaign accordingly.
What Doesn't Work:
The platform can't accept HTML5 ads for DOOH. Why? Some of the screens that ads run on can't fully process these formats.