A search ad appears after someone types a keyword into the search box of an internet search engine like Google. For instance, if you type “flowers” into the search box, ads for local flower shops and national services that deliver flowers might appear. These results would be labeled with a tag that says “Ad.”

Ads appear at the top of page, and the more you pay for your ad, the higher it will appear in search results. When you create a search ad in our system, you can indicate the key words that will trigger your ad. Search ads are useful if people are already aware of your product or service and can search for it.

Search ads are also referred to as Pay-Per-Click or PPC.