Capture attention of potential customers with Humming.

Video ads on sites and apps like Vox, Hearst, WSJ, and more.

What are video ads?

Seen within video content, pre-roll, mid-roll, post-roll, and in-banner. Compared to Streaming Ads that appear on CTV or Streaming platforms.

Why video ads?

Video advertising comes with both advantages and disadvantages. On the positive side, video ads are highly engaging and often capture attention more effectively than other formats. Targeting is highly effective - as video ads often use the targeting precision of programmatic and internet advertising methods, potentially reaching a broader audience. Additionally, as video advertising becomes more prevalent, audiences are increasingly accustomed to this format.

With that said, there are drawbacks to consider. Videos can be easily skipped or ignored if they fail to capture interest, and some viewers simply prefer not to watch videos, regardless of quality. While high production values can make them more impactful, although this can also lead to higher production costs.