Reach people everywhere.

This is the default location set and will target people across the world, typically favoring North America.

Reach people in specific locations.

Target by country, region, and postal code. Target people around the world - North America, Europe, and Asia being generally our best served markets. Reach customers on native language sites.

Why do I see the country and the postal codes?

If you are targeting specific postal codes but see the general country in which you are targeting also listed, fear not! This is by design. You'll see the country as a separate keyword in addition to the postal codes with delivery still remaining to those postal codes.